A 'Wake-up Call'

Don't Skip, Fuel

You’re Better Off With A Better Breakfast


Most doctors and nutritionists agree breakfast is the most important meal of the day and over half of the population (57%*) agree! Yet despite this, and probably due to the ever busier lifestyles we now all lead, over a third of us (36%*) are now regularly skipping or minimising this absolutely key mealtime.

Allegedly, even though there are over 16.5 billion breakfast occasions in the UK each year, around 60% of us don’t realise the health benefits and 19%* think breakfast importance is over-rated, with 15%* skipping breakfast altogether;  and with an estimated 2.5 billion brekkies being missed, that can’t be good!

Unfortunately, it’s all too easy to let breakfast drift down the morning priority list, but just taking a quick break from your hectic schedule can make a big difference as breakfast provides the body and brain with fuel after an overnight sleep or fast. Although the majority of us still eat breakfast at home with 38% breakfasting in the kitchen; breakfast to go, reflecting those busy lifestyles, is growing with around 40% of the work-force either eating on-the-go or at work.

Breakfast is important and should be tasty, enjoyable and healthy! So along with our brand partners, we’ll be offering simple breakfast tips, advice and recipes to help get your day off to great start; plus you can actually come along and get a taste of just how easy, good and healthy breakfast can be at our Breakfast RoadShows! *The Grocer Digital Breakfast Report 2015

It's Tweet up to date!

Get Back To Breakfast with our Brilliant Brand Partners

We’d like to say a really big thank you to our brilliant breakfast brand partners who’ve helped make the 2nd 'A Better Breakfast' possible!







PG tips Breakfast Tea

The Collective


Breaking Breakfast News

Don’t Miss

National Deskfast Day

Celebrating all of those hard-working desk-bound souls, 'National Deskfast Day' returns for a 2nd time on Tuesday March 22nd with a big celebration at Waterloo station.

All The Latest From The

Breakfast RoadShow!

We’re going to be selecting some of the best pics & video from the RoadShow visits and there’s more on the Roadshow page as well, so
watch-out and see if you’re featured!

'Wake Up & Win' A Back to Breakfast Box

Lots to be Won!

Check out our Wake-up & Win page for a chance to Win!

™ A Better Breakfast is Trade-mark protected. © The A Better Breakfast campaign is exclusively owned & operated by Brand Belief Ltd, Covent Garden, London WC2H 9JQ. Tel 020 3174 1907 and is fully protected under Copyright & IP Law. All A Better Breakfast logos, photographs, images and textual highlights remain the property of Brand Belief and must not be used without express permission.  Participation in, or association with A Better Breakfast is solely by agreement with Brand Belief Ltd.


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