Bringing Better Breakfasts to a Store or Station near you!

The RoadShow – Stores & Stations  Where & When?

Want to find out when and where the 'A Better Breakfast' RoadShow will be visiting Victoria and Waterloo London mainline railway stations, as well as a store near you? Just click on the weeks below to find out when and where you’ll be able to sample some great breakfast food & drink from our brilliant sponsors and of course you’ll be able to buy all these great products and more in-store.

Week 5 Map

Helping you wake up to 'A Better Breakfast'

The 'A Better Breakfast' RoadShow will be serving up brilliant, better breakfasts at leading Tesco and Sainsbury’s Extras & Superstores across the South East during February and March, plus Victoria and Waterloo mainline railway stations. Whether its breakfast 'at-home', in the office or factory, or on-the-go, you can sample fabulous food & drink or get inspiring and healthy ideas for breakfast plus tremendous tips at our RoadShows – see you there!


Wake Up & you could Win…

You can still bag A Back to Breakfast Box!


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Terms & Conditions

- Entrants must live in the UK and be over 18 years old

- Box content may vary and is subject to change.

- Pack shot is representative of the prize

- Value of boxes is circa £50 as defined by approximate retail values.

  • Week One 20/02

    Week 1 

    Sainsbury's Superstore Tunbridge Wells   TN2 5QL

    Tesco Extra Broadstairs, Kent  CT10 2QJ


    Sainsbury's Superstore, Ashford, Kent
    TN24 8YN

  •  Week Two 25/02/ to 28/02


    Week 2 

    Thursday 25th February

    Tesco Extra – Copdock, Ipswich  IP8 3TS

    Tesco Extra – Reading, Berkshire RG1 8DF

    Tesco Extra – Redditch, Worcestershire B98 7RU


    Friday 26th February

    Sainsbury's Superstore - Stanway,
    Essex CO3 9AA

    Tesco Extra – Addlestone, Surrey KT15 2AS

    Tesco Extra – Banbury, Oxfordshire OX16 1LX


    Saturday 27th February

    Sainsbury's Superstore - Rayleigh Weir,
    Essex SS7 3UB

    Tesco Extra – Sunbury, Middlesex TW16 7BB

    Tesco Extra - Northampton, Northamptonshire NN4 0JF


    Sunday 28th February

    Tesco Extra – Southend, Essex SS0 0JP

    Tesco Extra – Twickenham, Middlesex TW7 7JY

    Tesco Extra - Milton Keynes, Buckinghamshire MK1 1DD


  •  Week Three 02/03/ to 06/03

    Week 3


    Wednesday 2nd March

    Tesco HQ - Cheshunt, Hertfordshire EN8 9SL


    Thursday 3rd March

    Tesco Extra - Bourne Centre, Salisbury SP1 2NY

    Tesco Extra – Cirencester, Gloucestershire GL7 1NP

    Tesco HQ - Welwyn Garden City AL7 1TW


    Friday 4th March

    Sainsbury's Superstore – Farlington, Hampshire PO6 1RR

    Sainsbury's Superstore - Cheltenham, Gloucestershire GL51 9RR

    Sainsbury's Superstore – London Colney, Hertfordshire AL2 1AB


    Saturday 5th March

    Sainsbury's Superstore - Chichester, Hampshire PO19 7YR

    Sainsbury's Superstore – Emerson’s Green, Bristol BS16 7AE

    Tesco Extra – Watford, Hertfordshire WD17 2DB


    Sunday 6th March

    Sainsbury's – West Hove, West Sussex BN3 7GD

    Tesco Extra – Swindon, Wiltshire SN1 2EH

    Tesco Extra – Boreham Wood, Hertfordshire WD6 1JG


  •  Week Four 10/03 – 13/03

    Week 4


    Thursday 10th March

    Tesco Extra – New Malden, Greater London KT3 4PJ

    Tesco Extra – Newbury, Berkshire RG14 7HB

    Tesco Extra – Nottingham Top Valley, Nottinghamshire NG5 9DD


    Friday 11th March

    Sainsbury's Superstore – Cobham, Surrey KT11 1HW

    Sainsbury's Superstore - Calcot, Berkshire RG31 7SA

    Sainsbury's Superstore – Fosse Park, Leicestershire LE19 1WT


    Saturday 12th March

    Sainsbury's Superstore - Water Lane, Farnham, Surrey GU9 9NJ

    Sainsbury's  Superstore – Bagshot, Berkshire RG12 7SS

    Sainsbury's Superstore – Rugby, Warwickshire CV22 6HU


    Sunday 13th March

    Sainsbury's Superstore - Kempshott, Hampshire RG22 4TW

    Sainsbury's Superstore – Richmond, Surrey TW9 4LT

    Sainsbury's Superstore, Warwick, Warwickshire CV34 4TR

  •  Week Five 17/03 – 20/03


    Week 5

    Thursday 17th March

    Sainsbury's Superstore - Sydenham, Greater London SE26 4PU

    Sainsbury's Superstore – Haverhill, Cambridgeshire CB9 7YL

    Tesco Extra - Shrewsbury Shropshire SY1 4HA


    Friday 18th March

    Tesco Extra – Purley, Greater London CR8 2HA

    Tesco Superstore – Ely, Cambridgeshire CB74DJ

    Tesco Extra - Telford, Shropshire TF1 2DE


    Saturday 19th March

    Sainsbury's Superstore Kiln Lane, Epsom, Surrey KT17 1EQ

    Tesco Extra - Bar Hill, Cambridgeshire CB23 8EL

    Sainsbury’s Superstore – Kidderminster, Worcestershire DY11 6XP


    Sunday 20th March

    Tesco Extra – Gatwick, West Sussex RH6 0AT

    Tesco Extra – Gallows Corner, East London RM3 0LL

    Sainsbury’s Superstore – Marshall Lake, Solihull, West Midlands B90 4AJ


  • London Train Stations, Week Six 22/03 – 23/03



    Tuesday 22nd March – National Deskfast Day

    London Victoria Station SW1E 5ND

    Wednesday 23rd March

    London Victoria Station SW1E 5ND









™ A Better Breakfast is Trade-mark protected. © The A Better Breakfast campaign is exclusively owned & operated by Brand Belief Ltd, Covent Garden, London WC2H 9JQ. Tel 020 3174 1907 and is fully protected under Copyright & IP Law. All A Better Breakfast logos, photographs, images and textual highlights remain the property of Brand Belief and must not be used without express permission.  Participation in, or association with A Better Breakfast is solely by agreement with Brand Belief Ltd.


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